If I can do this - anyone can.

The story, without scrolling

I started from curiosity, not technology

A few years ago I was weighing tomatoes in a vegetable shop in Ashdod. I mention it not as a charming anecdote but because it is the point that gives everything else its proportion. I did not come from a technical background, I did not study computer science, and I had no particular reason to believe I would one day stand in front of a full hall explaining how artificial intelligence works.

What I did have was curiosity that refused to specialize. I was always drawn to several fields at once, and for years that read as a weakness. I did a BA in communications at Reichman University, specializing in human-computer interaction, and even there what interested me was not the machine itself but what happens to people when they meet it.

The turning point

Then ChatGPT arrived and something flipped. While I was studying and speaking about frontier technology, a daily experiment quietly turned into a profession. But the important thing I understood then was not technical at all: knowing a new tool is not enough. You have to be able to translate it for people - into their language, their work, their worries.

That sounds like a marketing line, but it is in fact the entire job. The gap in most organizations was never knowledge. It is the confidence to start, and a fear - sometimes a justified one - that something here threatens what they are already good at.

From experiment to a way of working

At a branding studio I led the AI work: talks, workshops, supporting departments and building internal tools. That is where I got my first lesson in humility. I sat with professionals who had decades of experience, and the way they knew how to talk to the machine produced work I could not have imagined. That taught me that a user's eye and experience are not what the model replaces - they are what it multiplies.

I learned something else there that I repeat in every organization: real adoption does not start with the model. It starts with people, and with the question of where their work burns time on something nobody enjoys doing.

Closing the circle at Reichman

I came back to Reichman, this time from the other side of the classroom. In the place where I was a student I now teach how to learn, create and build with language and image models. There is something circular in that, but more than that - it is where I see most clearly the difference between knowing a tool and knowing how to think with one.

Today

Today I work as a one-person company, alongside bots and agents. I speak, I help organizations adopt AI, and I create generative content myself - clips, campaigns and visual worlds built from nothing, with no stock libraries and no camera. The lack of focus that once counted against me is exactly what now lets me deliver in almost anything.

This story does not prove I am special. It opens a door for anyone who did not come from a technical background and is willing to try. That is also why I still say the same line in every talk: it is not about technology. It is always about people.